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Pricinples of Beautiful Web Design chapter 5 is about imagery. Photographs and illustration act to draw in the user and help them move around the site. It makes the site look more appealing. Photographs can be taken by the site’s creator, obtained from stock photographic sites or purchased from a professional photographer. Photoshop can be used to enhance the look of the photograph by cropping it and adjusting the color.
Chapter 13 in Creating Web Sites talks about how web sites can make money. Instead of creating the physical store, an e-commerce site can be a cheaper alternative. The visitors can view the site products and then purchases whatever they like. Selling products is the best way to make money on the web but sites can also take donations, show advertisements or take part in a affiliate program which refers users to other sites for a commission. Google and Amazon both have affiliated programs for users.
Chapter 14 discusses JavaScript and DHTML. JavaScript enhances HTML pages with all its interactive features. It works well for pop-up windows, marquee style scrolling text and buttons that light up. Google and Amazon use server-side applications. The advanced software that powers these giants search massive databases for the users requested information. Client-side application are less powerful programs that work within normal HTML. Dymanic HTML writes code and controls the look and location of all the HTML elements.