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Chapter 4 in Principles of Beautiful Web Design discusses typography or communication. The site communicates with its users through the use of type or lettering. This means fonts. Much like color, fonts can convey different moods and meanings. Certain fonts go with certain sites. Some fonts are formal and some are not. Some fonts are safe to use and are compatible with various systems, and they are Arial, Arial Black, Comic Sans, Courier New, Georgia, Impact, Times New Roman and Verdana. Anatomy of type describes how letters are place on an imaginery line that we write on. This can be typed or handwritten. Letters made into word can be adjusted both horizontally and vertically to enhance readablity.
Creating Web Sites chapter 11 talks about attacking visitors. The site must be completed first before the creator should start looking for visitors. The creator needs to look for similar or related sites and start up reciprocal link agreement. The site should be connected to internet directories and search engines. To keep visitor coming back, the site should be updated regular and this means weekly or monthly. It is also important to know who’s visiting your site.
Chapter 12 talks about how a site’s visitors can talk to the site/creator and each other. Through discussion boards and chat rooms, visitors can communication their feelings. Updates should be communicated before after any changes are made. Visitor email, forums and groups are all vital links to the site. Feedback from users is an important tool.